92% of all local searches will eventually convert into a sale 54% of Americans regularly use the internet instead of the phone book to find local services 40% of all search engine searches are for local businesses and services In a Search Engine Use Report from Pew Internet & American Life Project this phenomenon is summarized below.
"Finally, it may be that general search engine sites have become so useful and well tuned that people turn to them for an increasingly broad range of questions." See the full report at: Pew Internet & American Life Project additional info from, comscore, hitwise, and technorati |